Coleman-Russell
& Associates, Inc.
Coleman-Russell & Associates exists to
provide marketing services for our manufacturers. The company’s
assets are the portfolio of manufacturers to achieve sales goals
and financial objectives is the basis for our success.
Our customers deserve and expect Superior
Customer Service from our agency and our manufacturers. The
prosperity of the company depends on our ability to deliver this
basic approach.
In the future our manufacturers and our
customers will have wide ranging changes in their needs.
Coleman-Russell & Associates will have the flexibility,
capability, and commitment to meet these new demands in
accordance with our basic philosophy of Superior Customer
Service.
The agency is involved in plumbing, heating,
commercial, industrial, well, hardware, and retail markets.
Vertical marketing is a trademark of the company, which is
involved in all phases of the market. Calls are made on
contractors, institutional end users, wholesalers, well
drillers, mechanical engineers, architects, and developers.
The customer service representatives handle
the day-to-day operations of sales in order entry, editing,
pricing, delivery, technical problems, and trouble shooting.
These operations are conducted by fax, e-mail, and our toll free
line. Literature, catalogs, technical data, and general
information are also handled by the inside staff. This support
allows the outside sales effort to stay focused on sales and
offers the customers instant answers by phone, fax, or e-mail.
The company has a portfolio of manufacturers
which offers diversification on both shelf and specification
lines. The principals of Coleman-Russell & Associates
believe that covering all markets avoids loss of income due to
financial fluctuations in the economy as well as immunity
against dramatic ups and downs in the company’s financial
situation. This diversification assures our manufactures of
continuous, long term sales effort with a steady net income
times of economic stress.
