Built on Relationships. Trusted Since 1976.
Manufacturer Representation with a Local Connection.
Coleman-Russell & Associates connects manufacturers with the people who specify, distribute, sell, and install their products. With local relationships throughout the Southeast, we bring manufacturers closer to their markets and help customers find the products and support they need.
Industry Knowledge. Local Relationships. Regional Reach.
Since 1976, Coleman-Russell has represented manufacturers serving plumbing, heating, commercial, industrial, well, hardware, and retail markets.
Our territory spans Alabama, Arkansas, Georgia, Louisiana, Mississippi, Tennessee, and the Florida Panhandle. Across that region, we work with distributors, contractors, engineers, architects, builders, showrooms, and institutional customers to connect product opportunities with the right manufacturer partners.
Representation That Reaches Beyond the Sales Call
Getting a product to market takes relationships at every stage of the buying process. We work with the people who influence specifications, manage distribution, make purchasing decisions, and use products in the field.
For our manufacturers, those connections support sales and marketing efforts while providing insight into customer needs and regional market conditions. For our customers, they create a local point of contact for product questions, manufacturer information, and project inquiries.
Service Is the Foundation of Every Partnership.
Our business depends on the relationships we build and the service we provide. We value clear communication, responsive support, and follow-through that helps manufacturers and customers move forward.
As products, markets, and customer expectations change, we remain focused on understanding what our partners need and adapting how we serve them.
The People Behind Your Local Support
Our outside sales representatives, inside sales and customer service staff, and valve products team bring personal connections to a regional organization.
Whether you’re exploring a manufacturer’s product line or looking for the representative serving your territory, our people are your starting point.
